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DeleteMe vs Incogni: Plans, Prices, and Key Differences

Short answer: Choose Incogni if you want a largely hands‑off opt‑out service—its Standard plan submits removal requests automatically for every broker it covers Incogni pricing. Choose DeleteMe if you need family-focused plans, phone/email masking, or more manual/custom removal options—DeleteMe’s FamilyProtection plan and privacy tools target those needs DeleteMe pricing.

Last edited on Aug 25, 2026
Subpilot Editorial Team, Senior Subscription Writer 9 min read

Editorial note: Prices, plans, promotions, taxes, and availability can change. Confirm the final terms at checkout.

When to choose each option

DeleteMe is a consumer subscription service that offers hands‑on removals plus family-oriented protection and privacy tools. Its pricing page lists 1‑year and 2‑year plans for one person, two people, and a four‑person Family Protection plan, all billed annually and available to U.S. residents. In our summary, DeleteMe’s plan page lists alias/previous‑name and email‑address removal, email and phone masking, custom removal requests alongside automated removals, and email, chat, and phone support DeleteMe pricing.

How DeleteMe works (documented elements)

  • Family and multi‑person options: DeleteMe lists a FamilyProtection 1‑year plan and frames it as a plan for multiple people, billed annually DeleteMe pricing.
  • Removal scope and tools: see the feature summary above; the same feature set is listed for every plan size.
  • Support: DeleteMe lists email, chat, and phone as support channels.

Concrete example

  • A parent who wants one bill to protect four household members and wants phone‑and‑email masking for contacts would use DeleteMe’s FamilyProtection offering as their starting point DeleteMe pricing.

Caveats and verification

  • DeleteMe documents features and plan structure on its pricing page; confirm current billing terms and plan limits on the official page before subscribing DeleteMe pricing.

What is Incogni?

Incogni is a subscription service that focuses on automated opt‑out requests to data brokers. Its Standard plan is described as a fully hands‑off option that handles opt‑out requests for you from every public and private data broker covered by Incogni, aiming to remove or suppress your data without manual involvement Incogni pricing.

How Incogni works (documented elements)

  • Automated opt‑out workflow: Incogni’s Standard plan is explicitly framed as a hands‑off, automatic removal experience; the vendor says the plan submits opt‑out requests to the brokers it covers Incogni pricing.
  • Scope and coverage: Incogni’s marketing highlights removals from “every public and private data broker covered by Incogni” under the Standard plan; check the vendor’s coverage list for specifics Incogni pricing.

Concrete example

  • A busy professional who prefers not to manage removal forms and wants a single automated process to run on their behalf would start with Incogni’s Standard plan Incogni pricing.

Caveats and verification

  • Incogni’s description focuses on automation; verify current covered brokers, geographic coverage, and any plan limits on Incogni’s pricing page before committing Incogni pricing.

Side-by-side comparison table

  • Subscription model and consumer focus: Both appear as consumer subscription services that perform opt‑out or removal work on behalf of customers; their pricing/product pages present recurring plans and removal workflows DeleteMe pricing — Incogni pricing.
  • Opt‑out/removal intent: Both providers center their products on removing or suppressing personal information held by data brokers and people‑search sites; each documents opt‑out/removal activity as a core capability on its pricing/product pages DeleteMe pricing — Incogni pricing.
  • Vendor transparency (documented elements only): Both vendors publish pricing and plan descriptions publicly on their official sites; use those pages to confirm up‑to‑date scope and terms DeleteMe pricing — Incogni pricing.

Practical takeaway

  • If your baseline need is “someone who will try to remove my data from broker sites,” either vendor offers that core capability; choose the one whose workflow and plan structure match how much control, family coverage, or automation you want.

Key Differences Between DeleteMe and Incogni

Automation vs. control (documented difference)

  • Incogni’s Standard plan emphasizes a fully automated, hands‑off approach that files opt‑out requests on your behalf across the brokers it covers Incogni pricing.
  • DeleteMe combines automated removals with custom removal requests and masking tools, which supports a more managed or tailored workflow DeleteMe pricing.

Family and privacy‑tool emphasis (documented difference)

  • DeleteMe explicitly lists a FamilyProtection plan and features like phone/email masking and removal of aliases and previous names, which positions it toward multi‑person coverage and additional privacy utilities DeleteMe pricing.

Support channels and customer contact (documented difference)

  • DeleteMe’s pricing page lists Email, Chat, and Phone support as part of its offering, which may matter if you want live support options during removal requests DeleteMe pricing.
  • Incogni’s pricing page lists 24/7 live chat, with phone support on its Unlimited and Family Unlimited plans Incogni pricing.

Implication for effectiveness and maintenance

  • Automation can reduce manual effort but depends on which brokers the vendor covers and how they handle resubmissions; confirm coverage and recheck cadence on the vendor pages Incogni pricing — DeleteMe pricing.

Concrete decision points

  • If you need multi‑person billing and extra masking tools, start with DeleteMe’s FamilyProtection page DeleteMe pricing.
  • If you want an automated, low‑touch opt‑out process, Incogni’s Standard plan is explicitly described that way Incogni pricing.

Typical User Scenarios

Sample user scenario A — The hands‑off user

  • Workflow: Sign up for an automated plan, provide identifying details once, then let the service file opt‑out requests on your behalf.
  • Why Incogni fits: Incogni’s Standard plan is described as a completely hands‑off experience that handles opt‑outs for you Incogni pricing.
  • Common pitfall: Expect some follow‑up. Automated removals can require time and repeated requests; plan to monitor results and re‑run scans as needed.

Sample user scenario B — The family manager

  • Workflow: Purchase a family plan, register multiple household members, and use masking tools to reduce future exposure.
  • Why DeleteMe fits: DeleteMe documents a four‑person Family Protection plan with masking tools and custom removal requests DeleteMe pricing.
  • Common pitfall: Track which household member’s records are removed. Family plans simplify billing but still require individual identity inputs.

How to evaluate success (practical checklist)

  • Baseline scan: Before subscribing, make a list of the brokers and sites that currently display your data (some vendors publish a coverage list—check their pages) Incogni pricing — DeleteMe pricing.
  • Logging and reports: Expect to keep screenshots or records of removals until you verify persistence.
  • Rechecks and maintenance: Plan a cadence to re‑scan your name and personal identifiers; automation helps but does not permanently stop new broker listings from appearing.

Note on testimonials and claims

  • This section uses realistic scenarios to illustrate typical workflows and tradeoffs. For vendor‑specific testimonials, consult each vendor’s site and verified customer reviews outside this comparison.

Quick comparison answer

What we can confirm from official pages

  • DeleteMe lists 1‑ and 2‑year plans for 1, 2, or 4 people (Family Protection), billed annually; the dollar amounts on the pricing page are rendered dynamically, so check the page for current figures DeleteMe pricing. DeleteMe’s help center states a one‑person, one‑year plan costs $129 per year (as of August 2026) DeleteMe help center.
  • Incogni’s pricing page lists Standard at $7.99/month or $95.88/year, Unlimited at $14.99/month or $179.88/year, Family (up to 5 members) at $15.99/month or $191.88/year, and Family Unlimited at $22.99/month or $275.88/year, with a 30‑day money‑back guarantee on all plans Incogni pricing.

Comparison table (useful compression)

Comparison point DeleteMe (official) Incogni (official)
Public pricing page See DeleteMe pricing page for current plans and billing details DeleteMe pricing See Incogni pricing page for plans and billing details Incogni pricing
Family / multi‑person plan Family Protection (4 people), 1‑ or 2‑year terms, billed annually (see site for current price) DeleteMe pricing Family and Family Unlimited plans for up to 5 members Incogni pricing
Automation focus Automated removals plus custom removal requests and masking tools DeleteMe pricing Standard: automatic opt‑outs across covered brokers; Unlimited adds custom removal requests Incogni pricing
Support channels (documented) Email, chat, phone listed on pricing page DeleteMe pricing 24/7 live chat; phone support on Unlimited and Family Unlimited Incogni pricing

Verify current pricing on the official sites before subscribing: prices, billing cycles, trial/refund terms, and any promotional rates can change DeleteMe pricing — Incogni pricing.

Decision criteria

Step 1 — Define your top priority

  • Automation and low effort? Prioritize Incogni’s Standard plan for automated opt‑outs Incogni pricing.
  • Family or multi‑person coverage plus privacy masking? Prioritize DeleteMe’s FamilyProtection plan and privacy tools DeleteMe pricing.

Step 2 — Confirm coverage fit

  • Check each vendor’s current list of covered brokers and geography on the official site before deciding; coverage determines how many broker profiles the service will attempt to remove Incogni pricing — DeleteMe pricing.

Step 3 — Compare support and customization needs

  • If you expect to submit custom removals (relatives, job history, alias cleanup), verify DeleteMe’s custom removal capabilities and support channels DeleteMe pricing.
  • If you prefer not to interact after signup, confirm Incogni’s automation and how much information it requires at signup Incogni pricing.

Step 4 — Trial, refund, and verification plan

  • Before committing long term, confirm refund windows and any trial or scan offers on the official pages; plan to run an independent scan at 30, 90, and 180 days to verify results Incogni pricing — DeleteMe pricing.

Quick decision heuristics

  • Pick Incogni if your top requirement is minimal hands‑on time and automation Incogni pricing.
  • Pick DeleteMe if you need multi‑person billing, masking features, or a mix of automated and custom removals DeleteMe pricing.

Tradeoffs and caveats

  1. 1Pick your priority (automation vs. family/masking) and review the matching vendor’s pricing page: DeleteMe DeleteMe pricing or Incogni Incogni pricing.
  2. 2Run an independent scan before subscribing (some services offer a free exposure scan; check each vendor’s site), save broker screenshots, then subscribe and track removals.
  3. 3Need help tracking subscriptions or next‑step cancellations? See Subpilot’s how‑to guide on finding all your subscriptions for organizational steps and record keeping Subpilot.

One final note: this comparison uses vendor‑published plan descriptions and pricing pages to report documented capabilities. Confirm current plan terms, coverage lists, and any trial/refund policies on the official pages linked above before subscribing.

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Methodology and sources

This comparison uses the providers’ official product, pricing, and support pages. Verify current checkout terms before making a purchase decision.

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