Semrush Free Trial: Included Tools, Renewal, and Cancellation

If you do not want to continue, cancel before the trial ends. The current cancellation process includes a form and an email confirmation link that must be clicked within 24 hours. Submitting the form alone does not finalize the request. After processing, Semrush sends a separate completion email, and the account’s recurring status should show inactive. Semrush cancellation and refund instructions

Choose the toolkit that matches your work

Semrush sells subscriptions for different marketing functions. Its current subscription guide describes plans combining SEO and AI visibility, plus specialist toolkits for traffic and market analysis, local marketing, content, social media, advertising, and AI PR. Standalone App Center products can have their own subscriptions. Semrush subscriptions and toolkit scope

This structure matters when starting a trial. A keyword-research workflow and a social-scheduling workflow may belong to different toolkits. Before entering payment details, identify the selected toolkit, its tier, and the limits that will apply. A feature being available somewhere in Semrush does not mean it is included in your particular trial. Semrush subscriptions and toolkit scope

Semrush says different toolkit trials can be activated separately and at different times. Treat each activation as its own trial decision, with its own end date and paid continuation. Starting a second toolkit later does not establish that the first trial’s deadline has moved. Semrush subscriptions and toolkit scope

What the main toolkits are designed to do

The SEO tools cover work such as keyword research, competitor analysis, position tracking, and site auditing. The AI Visibility tools address how brands appear in AI-driven search and answer platforms. The guide lists different website, keyword, prompt, and reporting allowances by tier, so compare the limits attached to the plan you select. Semrush subscriptions and toolkit scope

Traffic & Market focuses on competitive traffic, audiences, and market trends. Local covers functions such as business listings, Google Business Profile activity, reviews, and local visibility. Some Local plans are priced per location, which is different from a single account price covering an unlimited number of business locations. Semrush subscriptions and toolkit scope

Content, Social, and Advertising address other workflows. Their availability does not turn every plan into an all-products bundle. If your reason for trying Semrush depends on a particular report, publishing feature, or integration, check that feature in the selected toolkit’s own comparison before judging the trial. Semrush subscriptions and toolkit scope

Start the trial with its billing terms visible

Use the official trial offer and review the plan selected during registration. Note the trial end date, paid price, and whether the continuation is monthly or annual. Those are the details needed to understand what happens when the seven-day period ends. Semrush seven-day trial offer Semrush subscriptions and toolkit scope

After activation, review Subscription Info in the account. Semrush’s cancellation instructions use that area to display the recurring status and to link to the cancellation form. It is therefore a useful place to distinguish an active recurring arrangement from an account that merely exists at the free level. Semrush cancellation and refund instructions

Keep separate track of any additional toolkit, app, user, or limit you activate. The subscription model permits add-ons and additional products, and the cancellation route differs depending on which part you want to remove. Ending one selected toolkit does not necessarily end every other paid item. Semrush cancellation and refund instructions

How to cancel a toolkit trial

The email link is a required step. Semrush says an unconfirmed request is not processed and billing continues. A form-submission message should therefore not be treated as the final cancellation record. If the trial deadline is approaching and the process is incomplete, contact support with the account and request details. Semrush cancellation and refund instructions

Canceling one toolkit, all products, or an app

The form lets you select individual toolkits. Semrush instructs users of legacy Pro, Guru, or Business subscriptions to select SEO Toolkit. To end the entire paid subscription, including add-ons and apps, select All Semrush subscriptions. For several individual toolkits without ending everything, submit a separate form for each selected toolkit. Semrush cancellation and refund instructions

Additional limits and add-ons use the contact form. App subscriptions or trials are managed from My Apps, then the app’s Settings, followed by Cancel trial or Cancel app subscription. Some apps instead direct users to the App Center team. Follow the route for the product actually being billed. Semrush cancellation and refund instructions

Semrush also warns that active add-ons can carry into an upgraded plan and be charged in the new cycle. If you intend to remove them, request removal and wait for confirmation before upgrading. A plan change should not be assumed to clear every existing add-on. Semrush cancellation and refund instructions

What remains after cancellation?

Semrush says a canceled subscription or trial leaves a free-level account available. That does not preserve every paid feature or monitoring allowance. Website Monitoring folders created under paid limits can be locked while remaining visible in the account. Semrush cancellation and refund instructions

The cancellation guide describes a 30-day grace period for retaining Website Monitoring data if the paid subscription is restored. Afterward, data is reduced according to free-plan limits, with the oldest folder retained. Consider that limit before relying on an inactive paid account as a permanent archive of all monitoring data. Semrush cancellation and refund instructions

Account deletion is a separate process from subscription cancellation. If the objective is simply to stop paid renewal, use the subscription route and verify its status rather than assuming a deletion request has the same timing or confirmation requirements. Semrush cancellation and refund instructions

Refunds are separate from stopping renewal

The current standard money-back guarantee is limited to eligible initial subscriptions or toolkit purchases with commitments of at least 12 months, and eligible initial add-on purchases. A written request must be made within seven calendar days. Month-to-month subscriptions and renewal charges are excluded from that standard guarantee; signed agreements have their own terms. Semrush cancellation and refund instructions

Cancellation does not automatically request a refund. If you want both, explicitly state the refund request in the cancellation form’s additional comments and check eligibility. Semrush says approved refunds are processed within 30 calendar days after it receives the request and reasonably requested information, through the original payment method. Semrush cancellation and refund instructions

If you believe a charge followed a timely cancellation, send support the request date, charge date, and the account email. Include the completion record and recurring-status information so the review can address the actual sequence. The official guidance treats that as a billing review, not an automatic promise that every charge after a cancellation attempt will be refunded. Semrush cancellation and refund instructions